TESLA CASE STUDY

In the world, an Internet search with the words car and electric is done every five seconds. In all, 550,000 Internet users search for this each month. 

When looking for a particular model, it is the manufacturer Tesla that dominates. This data comes from a number of searches based on Google data. If we target electric vehicle models in particular, the study reveals that the Tesla Model 3 was the most sought-after electric vehicle in five of the six continents analyzed. In Australia/Oceania, the Polestar 2 is the big winner. The other most popular models are the Renault Kangoo (in 10 countries), the Nissan Leaf (in seven countries), the Audi e-Tron (in five countries), the Skoda Enyaq (in four countries), the Mercedes EQS (in three countries), the BMW i3 (in two countries) and the Tata Nexon EV (in one country). In Canada and the United States, we can say that the manufacturer of Fremont, California, has a hat trick. Indeed, it is the Model 3, the Model Y, and the Model S which are on the steps of the podium in the same order for the two countries. Elsewhere in the world, Kijiji's research reveals that automaker Tesla dominates in four of the top five spots. The Model 3 alone generated more than 2 million monthly searches — 2,319,060 to be exact. Then follow the Model S, Model X, and Model Y. “The latest Model 3 may be the cheapest, but it is by no means an inferior model to others on the market. Featuring Bluetooth keyless entry, autopilot mode, and an all-glass roof, the Model 3 topped 69% of the 188 countries we analyzed,” Kijiji Autos wrote in the release revealing the results. of the investigation. Tesla is the champion in 133 of the 188 countries analyzed. Porsche's Taycan ranks fifth, with an average of 1,034,000 monthly searches and tops Google searches in 16 countries. In Quebec, there were 27,100 searches monthly for the Tesla Model 3. The Tesla Model Y and the Volkswagen ID.4 come in second place with 14,800 searches. In third place, the Polestar 2 closes the podium with 12,100 searches. Fourth place is shared by five models that garnered 9,900 searches per month, namely the Audi e-tron, Kia EV6, Tesla Model S, Tesla Model X and Tesla Roadster. New brands are not left out. New electric vehicle manufacturers such as Rivian, Nio, and VinFast stand out with increases in the number of searches of 50%, 22%, and 82% respectively. Strong demand In the 12 months to December in Canada, there were 27,100 searches on Google monthly, an increase of 23%. Kijiji Autos noticed that searches increased by 97% in the last quarter of 2021, compared to the last quarter of 2020. This study also makes it possible to know which countries are adopting electric cars the fastest. It would be in Australia where interest has increased the most over the past 12 months. The UK accounts for a fifth of all global searches The annual increase in searches was 50%, 1% more than global searches.  Undoubtedly, this phenomenon can very well be explained by the increase in fuel prices at the pump. Methodology To arrive at these conclusions, Kijiji Autos analyzed, in December 2021, 188 countries and 104 brands and models of electric cars using Google search data from the last 12 months.